Emirates makes its big debut at The Championships, Wimbledon – Adaderana Biz English

• Airline unveils bespoke A380 ‘Wimbledon’ livery and special on-board service to kick off multi-year partnership.
• From 1 to 14 July, tennis fans can look forward to ‘fly better’ moments at the unique ‘Emirates Experience’ stand at the All England Lawn Tennis Club (AELTC).

Emirates takes to the court for the first time as Official Airline Partner of The Championships, Wimbledon. Taking place from 1-14 July at the All England Lawn Tennis Club, the airline is set to deliver world-class action throughout the Championships.

To mark its grand debut, the airline has unveiled a special A380 livery featuring the iconic Wimbledon logo between two sporty silhouettes in action. The new livery will create excitement when it heads to London Heathrow on July 1, marking the start of the third Grand Slam of the year.

The special livery will remain on the A380 aircraft operating scheduled services to London Heathrow, Manchester, Washington DC, Paris, New York (JFK), Casablanca, Zurich, Brisbane, Barcelona and Perth during the championships.

Sir Tim Clark, President of Emirates Airlines, said: “Wimbledon is one of the most prestigious events on the global sporting calendar and we are delighted to celebrate our first year as Official Airline Partner. We have a unique opportunity to strengthen our enduring bond with tennis fans, including the many of our global customers. In our debut year of partnership with Wimbledon, our message to tennis fans will be big and bold. We look forward to showcasing some of the iconic Wimbledon experiences to our customers on board and also bringing our famous Emirates brand experience to The Championships at The All England Tennis Club.”

Serving ‘fly better’ experiences on site

Emirates will showcase its award-winning hospitality at The Championships and host a variety of activities to entertain fans of all ages. The airline will also activate its sponsorship rights at the tournament with its signature “Emirates Experience” stand at the All England Club’s Grounds. Fans can look forward to interactive experiences and exclusive giveaways, including a chance to win an unforgettable holiday to Dubai with Emirates Holidays.*

Younger tennis enthusiasts can enjoy Roblox’s ‘Wimbleworld’, featuring Emirates tennis courts and obstacle courses.

Taste the championships at 40,000 feet

Emirates will bring “a taste of the championships” on board all its flights to and from Britain in July. Economy and Premium Economy Class passengers can enjoy cream cheese mousse, strawberry compote, hazelnut streusel and strawberry cheesecake.

First and Business Class passengers will be spoiled with strawberries and cream, delicious pastries and lemon-strawberry cupcakes with a Championships logo dessert topper. Customers can also get into the Wimbledon spirit with bespoke Pimms cocktails, served in the iconic A380 Onboard Lounge.

Customers will also see branded drink coasters and headrests throughout the cabins. First Class customers travelling from Dubai to the UK will also be gifted Emirates-branded Wimbledon 2024 towels, produced by Christiethe official towel supplier of The Championships.

Fans looking to own a piece of the iconic event can also choose from a range of Christy towels, A380 “Wimbledon” aircraft models, performance apparel, headwear and other merchandise available at Official Emirates Store.

Never miss a match point again

Those following the Championships can keep up to date with the action as Emirates will be showing the Wimbledon matches live in the dedicated Emirates Lounges in Dubai and Great Britain, as well as across the fleet on ice – the in-flight entertainment system of the airline.

The official Wimbledon film, featuring all the action from last year’s event, will also be shown on the airline’s dedicated sports channels Sport24 and Sport24 Extra, alongside “Gods of Tennis,” “Novak Unmasked” and other tennis films, including “Silver Servers” and “McEnroe.”

Emirates lands an ace in the UK

Emirates is the Official Airline and Premier Partner of the ATP World Tour. The airline’s tennis portfolio spans the world’s most prominent events, including all four Grand Slams, and 60 other tournaments throughout the year. The airline provides on-court branding at all Grand Slams, including Wimbledon, and net branding for all ATP tournaments.

In the UK, the airline is also a proud partner of Arsenal FC, the Emirates FA Cup and Lancashire Cricket Club, alongside Emirates Old Trafford and Emirates Great Britan SailGP Team.

Emirates currently serves the UK with 133 weekly flights via seven gateways including London Heathrow, London Gatwick, London Stansted, Manchester, Birmingham, Newcastle and Glasgow, with a fleet mix of Emirates A380 and Boeing 777 aircraft. The airline also recently announced its long-awaited return to Edinburgh with a daily A350 service from November 4, 2024.